I AM LAUNCHING MY OWN BRAND - Nimya by NikkieTutorials!

I can’t believe this is actually happening… after working on this for 3 years, I can finally share that I’m launching MY OWN BRAND!!!!!! Nimya by NikkieTutorials! And in today’s video, I’m revealing all the products and the story behind them! Enjoy and don't forget to thumbs up and subscribe!


Follow Nimya’s socials here, to find out the exact launch time:


🔥 PREVIOUS VIDEO • Get Glam With IGGY AZALEA & Me! → nlid.info/cloud/fGuZhXGCrKeLyds/video.html 🔥

Make sure you subscribe to my channel and hit the notification bell, so you don’t miss any of my new videos → bit.ly/SubscribeNikkieTutorials


TWITTER ‣ Nikkietutorials
INSTAGRAM ‣ nikkietutorials
TIKTOK ‣ vm.tiktok.com/nf6f2K/
SNAPCHAT ‣ www.snapchat.com/add/nikkietu...


👑 THE POWER OF MAKEUP ► bit.ly/2scYIrE

💻 Doing LADY GAGA'S Makeup! ► bit.ly/2M0moIy

🎀 Doing My FIANCE'S Makeup! ► bit.ly/3bsgHxu



Disclaimer ‣ This video is NOT sponsored. All thoughts mentioned are my own. No affiliate links are used. Honesty is key on my channel. Thank you for always supporting me!

Visuals & sound by Studio Beng Beng: studiobengb...

ʕ•ᴥ•ʔ, I love you.


  1. NikkieTutorials


    16 dagen geleden


    • Medina M.

      Medina M.

      16 uur geleden

      Congratulations!!! I've ordered it and I'm very excited to try it 😊

    • Denisse Ramirez

      Denisse Ramirez

      Dag geleden

      Snagged the bundle boo 😘

    • Sarah Weaver

      Sarah Weaver

      4 dagen geleden

      Is the glow serum the only product with pineapple??? I'm severely allergic

    • neha roy

      neha roy

      6 dagen geleden

      Gg you can ó

    • Stefani Kaye

      Stefani Kaye

      7 dagen geleden

      People apply raspberry ketone to the skin for hair loss.

  2. Blue Fox

    Blue Fox

    2 uur geleden

    I love your hair soooo much 😍😍😘😘😘😍

  3. Lisa D

    Lisa D

    4 uur geleden

    I'm so so happy for you ❤️

  4. Laly Tobon

    Laly Tobon

    4 uur geleden

    What does the name nimya means?

  5. Betsy Castro

    Betsy Castro

    4 uur geleden

    I have been following you for many years. I have seen the growth and the many milestones that you have gained. I knew one day that you would come out with your own line and it was going to be spectacular. Congratulations Nikkie! Oh and I bought a bundle! I was so nervous that I was late, but I got it! So excited to try! So proud of you!

  6. lanieke


    5 uur geleden

    I was wondering how you came up with the name of your brand?😊

  7. umayma zaher

    umayma zaher

    7 uur geleden

    Yes !!!!!!! Congrats sweety

  8. Jen Klen

    Jen Klen

    8 uur geleden


  9. Who Wants to Write a Book

    Who Wants to Write a Book

    11 uur geleden

    I have been watching you forever, and never commented. I am so proud of you. I cannot wait for my bundle to get here. Thank you so much for all the care that you put into these.

  10. Nicita Koski

    Nicita Koski

    12 uur geleden

    never have i ever been SO SO excited of a new brad ;D congrats!

  11. Madalina Barsan

    Madalina Barsan

    13 uur geleden

    Omg!!!! Congratulation!!!! 😍😍😍

  12. Colleen S

    Colleen S

    13 uur geleden

    So happy for you For some reason NLid stopped showing me your videos I thought you were on a break So glad to see so many from you Rainy day here and will be getting caught up Congratulations on your brand yay

  13. Nandini Rastogi

    Nandini Rastogi

    15 uur geleden

    She dressed as a prisoner👀

  14. clarisse


    18 uur geleden

    this feels really genuine and exciting!! i can’t wait to try!!

  15. Ananda Mora

    Ananda Mora

    19 uur geleden


  16. Ananda Mora

    Ananda Mora

    19 uur geleden


  17. fabiola lavin

    fabiola lavin

    19 uur geleden


  18. Kurth Maccae Ybañez

    Kurth Maccae Ybañez

    22 uur geleden

    I hope you it will be available here in the philippines!!! Dieing to have one! 😍😍🥺🥺🥺🥺

  19. Avin Mhedin

    Avin Mhedin

    Dag geleden

    OMG congratulations!!! I want them all and i will get them all. Whatever you’ve made i got and never been disappointed can’t wait to try them.💖

  20. Ts Mariana Villalobos

    Ts Mariana Villalobos

    Dag geleden

    No thanks I’m waiting for Jeffree star skin care ❤️🙃

  21. mesh mesh

    mesh mesh

    Dag geleden

    Nikki!!!!!!!! It’s about time!!! Congratulations!! ✨🌸♥️

  22. Lindsey Wiskur

    Lindsey Wiskur

    Dag geleden


  23. Cariad Howat

    Cariad Howat

    Dag geleden

    Hi. Can I buy it or have it shipped to the UK?!

  24. Gabrielle G

    Gabrielle G

    Dag geleden

    What about Canada? 😓

  25. Sarah Slawson

    Sarah Slawson

    Dag geleden

    we’re all so proud of you nikkie 💜💕💜

  26. Kim Lekhal

    Kim Lekhal

    Dag geleden

    Hey Nikkie, it would be better if you do your tutorials without filter

  27. a a

    a a

    Dag geleden

    Can we just appreciate NIKKIE giving credits

  28. Denise Lisboa

    Denise Lisboa

    Dag geleden

    8:14 "dont just throw this box away" 10 seconds later: *throws the box away*

  29. Beatriz Salamon

    Beatriz Salamon

    Dag geleden

    Congratulations, I’ve bought everything 😌

  30. Tina _

    Tina _

    Dag geleden


  31. Z K

    Z K

    Dag geleden

    ***BE CAREFUL WHEN PLACING AN ORDER! *** I have been charged TWICE and not received a confirmation email. Check you bank accounts. Customer service don’t reply either !!

  32. krisztian mihovici

    krisztian mihovici

    Dag geleden

    Can we all agree that this was the most authentic make up review ever? ❤️

  33. Kimberly Mae

    Kimberly Mae

    Dag geleden

    Lovvve 🥰🥰

  34. JoeySo


    Dag geleden

    I love this so much! I'm not that much into doing makeup on my own but I feel like everyone can integrate this products in their life! 🥺🥰

  35. Marlie Sierra

    Marlie Sierra

    Dag geleden


  36. seasiL


    Dag geleden

    It is a sign that I’m seeing this video NOW. On the day that it is released…..I must get it haha

  37. Kelsey Nicholls

    Kelsey Nicholls

    Dag geleden

    Why aren’t you shipping to Canada

  38. Alan Rubens

    Alan Rubens

    Dag geleden

    I use Shiseido eye opening essence. Should i try that cooling stick?

  39. The MrsBeatleJuice

    The MrsBeatleJuice

    Dag geleden

    Did anyone else expect her to say like $70 when she said license to glow serum was expensive & were hella surprised when she said only $37!?!? Like girl!

  40. Corleone8080


    Dag geleden

    I can't wait to order today!!! I wonder if id need the hybrid AND the oil or just one? I almost never wear foundation anymore...

  41. Shangly Shangly

    Shangly Shangly

    2 dagen geleden

    Can't wait to try. 💖💋

  42. Jenn Wearden

    Jenn Wearden

    2 dagen geleden

    Omg I want to buy it allllll

  43. XO Jeanne

    XO Jeanne

    2 dagen geleden

    I can confirm that 7eur price for shipping to SPAIN from the USA is probably the lowest I’ve seen. Can’t believe my eyes 👀

  44. Tessa The Besta

    Tessa The Besta

    2 dagen geleden

    The fact I watched this on September 23rd not knowing about this

  45. Jared Depew

    Jared Depew

    2 dagen geleden

    Wow Nikki ain’t playing.. sis came out with the “essentials” not just another lip and pallet (but I’d love those also, just saying)

  46. Lee Rios

    Lee Rios

    2 dagen geleden

    Gonna buy the fan cause it looks cute

  47. Bailey Arnett

    Bailey Arnett

    2 dagen geleden

    Who else bought the nimya cooling eye stick??

  48. Amy Pracht

    Amy Pracht

    2 dagen geleden

    Is there a specific meaning behind the name Nimya?

  49. TeacherJess


    2 dagen geleden

    I got the cooling eye stick and the fan!!

  50. Nicole Ortiz

    Nicole Ortiz

    2 dagen geleden

    Just got my bundle ordered!! Sooooo excited 🤩

  51. michelle anne lynne

    michelle anne lynne

    2 dagen geleden

    i waited...and browser refreshed the whole day...and there's no shipping to switzerland! 😭😭😭

  52. Jodie Wood

    Jodie Wood

    2 dagen geleden

    The other dream that takes up a lot of time….. is it anything to do with 👶?

  53. Katrīna Jēkabsone

    Katrīna Jēkabsone

    2 dagen geleden

    Greetings from Latvia ❤️🇱🇻 Congratulations, Nikki, not even yet tried your products but already loving them, definitely buying 👍🏼

  54. Pio Guzman

    Pio Guzman

    2 dagen geleden

    Congrats 🎊🍾 on your brand. You are absolutely amazing. The success it is yours.

  55. Camila C

    Camila C

    2 dagen geleden

    Someone tell me where did she got her earrings?!!!!

  56. SC


    2 dagen geleden

    Congrats for launch day, Nikkie. You deserve this success

  57. mona lisa kinda lisa

    mona lisa kinda lisa

    2 dagen geleden

    i want to buy and support you but i don't think ur brand ships to my country ☹

  58. kine nicolaysen

    kine nicolaysen

    2 dagen geleden

    Sooo guuurl when does this Come to norway 😅 i neeeed this!

  59. Marina French

    Marina French

    2 dagen geleden

    What time does it start I'm waiting lol it's the 23rd and it's 12:12 am

  60. soiung toiue

    soiung toiue

    2 dagen geleden

    I am so glad she didn’t start with makeup. And it’s not necessarily just skin care…this is really great. She actually found a gap in an extremely saturated market! Brilliant!

  61. Melissa Fukata

    Melissa Fukata

    2 dagen geleden

    I love this look!!! 🔥

  62. CynicallySweet7


    2 dagen geleden

    Me: I've been watching makeup videos for over a decade. No way there's stuff I haven't seen at least once Her: chilling under eye stick that wakes you up Me: I'm so glad I was wrong 👏👏

    • soiung toiue

      soiung toiue

      2 dagen geleden


  63. Natalia Oliveira

    Natalia Oliveira

    2 dagen geleden

    OMG!!! 😱🤩❤️❤️

  64. Natalia Oliveira

    Natalia Oliveira

    2 dagen geleden

    I neeeeeeeed ALL these products. Do you send to Brasil???

  65. Teobservo


    3 dagen geleden

    No me maquillo, pero me gustaría hacerlo porque sé que esos productos deben tener una calidad espectacular ^^*

  66. Nicholas John

    Nicholas John

    3 dagen geleden

    Can you use the moisturizer and primer combo and not wear anything else?

  67. sehhi vooty

    sehhi vooty

    3 dagen geleden

    can we just talk about how not only her shirt BUT HER NAILS match the brand’s color palette?????

  68. Sarah Wednesday Di Marco

    Sarah Wednesday Di Marco

    3 dagen geleden


  69. Laney Lynch

    Laney Lynch

    3 dagen geleden

    literally can’t wait to buy

    • sehhi vooty

      sehhi vooty

      3 dagen geleden

      13:54 NIKKIE AHAHAHA

  70. Gloria Canela

    Gloria Canela

    3 dagen geleden

    Your laugh is everything. I enjoy your videos so much ahahha. Congratulations on your brand!!!!

  71. Jamie Lee Newman

    Jamie Lee Newman

    3 dagen geleden


  72. Kerri Wilson

    Kerri Wilson

    3 dagen geleden

    Just curious…I see on the website everything is with European money what about for us in the United States?

  73. yana lysenko

    yana lysenko

    3 dagen geleden

    you sell everything so well! will they be available in Germany?

  74. Cayla Martinez

    Cayla Martinez

    3 dagen geleden

    Congrats you got this. By the way what does nimya mean? Or stand for? How did you come out with your name for your brand ?

  75. Moselle K

    Moselle K

    3 dagen geleden

    I'm super curious to see how that blue serum looks on darker girls! I've never reacted well to cool toned primers, but I'm open to trying again.

  76. eeyorefan20


    3 dagen geleden

    You are so cute and happy in this video. I’m so happy for you!!! Congrats babe!!

  77. Lori Valero

    Lori Valero

    3 dagen geleden

    I’m kinda disappointed. We’re is the makeup we’re is the lipsticks. I wanted makeup from her not a fan or setting spray. I have that stuff I wanted something amazing. Im not impressed

  78. Levi Short

    Levi Short

    4 dagen geleden

    I mean…can we talk about how flawless you are-I mean…normally you are but STUNNING SIS!!!!

  79. Anastasia.Beaverhausen Inc

    Anastasia.Beaverhausen Inc

    4 dagen geleden

    You could actually use this video instead of the promotional video!

  80. Nicole Doerr

    Nicole Doerr

    4 dagen geleden

    Congratulations I have been following you you’re tutorials here for quite some time I can’t wait for this to launch I have been looking for skin care and have tried everything in the book I would love to try the stuff

  81. A Hellein

    A Hellein

    4 dagen geleden

    So happy for you! Love the price point! You are so amazing. I really like that you made the pricing pretty accessible.

  82. [ S o l i t a ] ☔

    [ S o l i t a ] ☔

    4 dagen geleden

    _"We are drying you ma'am!"_ 🤣

  83. Lindsay W

    Lindsay W

    4 dagen geleden

    Excited for the setting spray!!

  84. Jeremy Shaw

    Jeremy Shaw

    4 dagen geleden


  85. Sheila, Het Zeepvrouwtje

    Sheila, Het Zeepvrouwtje

    4 dagen geleden

    I'm so proud of you Nikkie! You'll get there! ❤️🇳🇱❤️🇳🇱❤️🇳🇱

  86. Eline x

    Eline x

    4 dagen geleden

    Omg ik wil alles!!!!

  87. Magdalena Gutierrez

    Magdalena Gutierrez

    4 dagen geleden

    Lo mejor para la presentación de tus productos hubiese sido que tu los estubieras usando nadie mejor que tu misma para para convencernos de que es un buen productos porque así como lo hiciste,no lo siento muy convincente, me hubiese gustado ver como lo usas y ver reflejado en tu cara la sensación de ir aplicando cada uno de tus productos en el rostro bueno es mi humilde opinión espero no se ofenda nadie.

  88. Gharam Meraabi

    Gharam Meraabi

    4 dagen geleden

    Isn't the name soooooo close to Nivea

  89. Karina Fallout

    Karina Fallout

    4 dagen geleden

    No, thanks



    4 dagen geleden

    We do need another beauty brand please; especially from the make up queen herself.. been watching you since I was 17- I’m 27 now



    4 dagen geleden

    You know you’re big when NLid leaves a comment on your page; I don’t think I’ve ever seen them comment on anyone’s page chile

  92. Danusorn


    4 dagen geleden

    I‘m definitely interested in the fan mam

  93. Omar Adem

    Omar Adem

    4 dagen geleden

    I just love how open and honest she is with us when it comes to the prices of the products or the price for the Shipping. Is kind of rare to see someone not trying to rip off millions of people. I am so proud of you and happy for you. En ja ik zal zeker de BRRR BRRR Cooling Eye stick kopen. Het lijkt me echt een fijn gevoel te geven als je hooikoorts hebt. Love from Rotterdam.

  94. DolledandDazzled


    4 dagen geleden

    Congratulations! 🎊 🎉💜

  95. Tarrin Al

    Tarrin Al

    4 dagen geleden

    So proud and excited!!! 💙🧡

  96. Rhi E

    Rhi E

    4 dagen geleden

    Your products look amazing, I think the fan is genius! 🧡💙

  97. bealovescali


    4 dagen geleden

    I’m curious to know what the brand name means or stands for ? 🤔🧐

  98. Jasmin


    4 dagen geleden

    Wish you had actually tried on the products though or shown us how to use and apply :/

  99. Julia Blackwell

    Julia Blackwell

    5 dagen geleden

    Bundle you say? I'm setting my alarm

  100. Julia Blackwell

    Julia Blackwell

    5 dagen geleden

    I'm weak at the fan 🤣 😂 I'm def buying the fan